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Saturday, January 19, 2013

West Bengal State Cooperative Bank joins the RuPay Debit Card network.


             The account holders of cooperative banks are eager to embrace the latest banking technology in their routine banking activities.  Absence of an ATM Cards was a major drawback for the cooperative banks.
            With the launch of RuPay Card by NPCI, the cooperative banks had a chance to attract more SB accounts into their fold.
            In this regard, West Bengal State Cooperative Bank has taken the initiative to join the RuPay network,  as the first State Co-operative  Bank to take join the National level ATM (NFS) network of the country.
Dr Prakash Bakshi, Chairman of NABARD was in Kolkota to inaugurate this technology project during the last week of December.
            The major benefit will be to the customers of 17 District Central Cooperative Banks under their ambit, as the RuPay card can be issued by the respective district central cooperative banks to their customers.
            The bank was originally registered in 1918 as ‘The Bengal Provincial Co-op. Federation Ltd.’ It was renamed as the ‘The West Bengal State Cooperative Bank Limited’ in 1967.
As it is the number of ATM’s being opened in Tier II and Tier III towns is on the increase. The ATM’s should have a minimum of transactions to break-even. Hence the more the ATM Cards, the more chances of high transactions on  ATMs’.

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