Immediate payment service

Immediate Payment Service (IMPS) – 3 banks offer Sub-Product

          In the 2^nd week of May 2013, 3 Banks viz Vijaya Bank, Axis Bank and Dena Bank have offered the IMPS sub-product i.e IMPS using Account No and IFS Code.

          A quick launch by IMPS member banks of all the IMPS sub-products would enable their customers to try out a sample IMPS transaction. Based on the sample, the bank customers would be more than willing to continue with IMPS transactions.

          The quick adoption by the bank customers would depend on the publicity efforts made by the Banks to popularize the IMPS. Mouth-of-word advertising helps but as of now, it is not that much effective.

          As of now, the concentration of the Banks and NPCI is to ensure that all the banks have all the IMPS sub-products in their portfolio. Once the systems and process stabilize, a publicity campaign might be in order.