Freedom Rewardz-State Bank Group’s Debit Card Rewards Program
Please refer my post, http://prashantnepayments.blogspot.com/2009_04_01_archive.html, wherein I had, forecasted that the new marketing mantra, for banks, will be Debit Card Incentives.
Well, State Bank Group, today kicked off the same, under the Brand Name-Freedom Rewardz.
State Bank of Group has released large advertisements, in leading newspapers.
However, as of now, i.e 7.37 IST, 31/05/2009, no message regarding Freedom Rewardz, is visible on the main page of State Bank of India website.
Trust State Bank Group will also advertise the -Freedom Rewardz Program, through Electronic Media also.
FreedomRewardz is a Rewards Program launched for State Bank Group Debit Card customers. FreedomRewardz, will help you to earn points whenever you choose to buy a product or pay for a service using your State Bank Group Debit Card.
I was expecting, a foreign to launch India’s first Debit Card Incentive Program. However, State Bank Group, has taken the lead, and no doubt, will reap the benefits of the first move.
Kudos to State Bank Group for daring to test new methods to attract and retain customers.
2 comments:
Well its good to see that our very own State Bank Of India took this initiative. Making a debit card transaction is indeed a safe, hassle free and a very convinient method to spend our hard earned money. Above all we are being awarded for Spending money. Has such a programme ever seen in INDIA before???..Jai Ho SBI
Akshay K, Hi guyzzz i would say good platform to boost up Debit Card swiping.. Myself Being a member of FreedomRewardz. I m satisfied with the program till now... which has soem Branded Partners.. And One suggestion for FreedomRewardz Team, Redemption products shuld be improved...
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