Andhra Bank-Drive Up ATM inaugurated.Andhra Bank has taken 1 more customer-friendly step in the ePayments Arena. On 29/01/2010, Andhra Bank's Executive Director, Sri Anil Girotra, inaugurated Bank's 1st Drive Up ATM in India at the prestigious Secunderabad Club, in Secundrabad.
Hyderabad-Secunderabad are twin cities.
The Details can be can be accessed at Andhra Bank's website, and also at the following links:-
Drive Up ATM's will encourage customers to try the other options available in the ATM, apart from the normal routine of withdrawing Cash.
In fact, I personally feel, that the Drive Up ATM's should be accessed for options other than Cash.
What is a Drive Up ATM?
A Drive Up ATM is free standing ATM, in which the customers can execute the ATM Transactions from the comfort of their vehicles.
This is the main differentiator between a Drive Up ATM and a normal ATM.
In a normal ATM, the customers have to enter the ATM Lobby to execute the ATM transactions, however in Drive Up ATM's the customer can execute the transactions from the comfort of their vehicles.
Can this be treated as a Product Launch?
Strictly speaking it is not a product launch, but definitely a sub-product launch.
This can be a good brand-building exercise for Andhra Bank.
Apart from the normal precautions to be adhered in ATM transactions, the customers have to extra-vigilant while accessing a Drive Up ATM.
In my view, this are the most important things to be kept in mind.
1. Be sure, no one is watching you, when you are withdrawing Cash from a Drive Up ATM.
2. As far as possible, transact only when you have company with you.
3. Make sure all passenger car doors are locked and windows are up.
4. Do not leave your car unlocked or the engine running when you get out to use an ATM.
As Andhra Bank has located it's first Drive
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