Safe ePayments – Awareness Campaign

The word ‘Safe ePayments’ is now an official word.

The word i.e ‘Safe ePayments’ has been officially mentioned by India’s leading business newspaper, ‘The Economic Times’.

In the last couple of years, Indian Banks, either Public Sector or Private Sector or Foreign Banks have invested considerably in IT infrastructure to ramp up their ePayments offerings.

The main drivers towards Safe ePayments were Reserve Bank of India and National Payment Company of India.

UIDAI (AADHAR) and the Central/State Governments too are now major motivators to move to Safe ePayments.

The ePayments volumes are on the increase, but a huge untapped potential is there.

The main reason for a slow conversion from traditional payments to ePayments is the lack of a common awareness program aimed at the Indian public.

Individual players have been doing their bit to promote ePayments, but a focused continuous program will do wonders for a surge in volumes.

‘Safe ePayments’ should be considered as a Brand and there must be efforts to promote it as a Brand.

The question now arises is as to who should promote the Brand, i.e the Regulator (RBI/NPCI/Central and State Governments), Banks directly or via IBA or the intermediaries(MasterCard/Visa/Diners etc)