Who will MotivatE Hoichoi to join NPCI’s Bharat Bill Payment System ?

The word "Hoichoi" literally means "chaos/ hullabaloo", and for Bengalis, there is no fun without chaos/ hullabaloo.

Hoichoi is an on-demand video streaming platform, owned and maintained by SVF Entertainment Pvt Ltd, launched on 20th September 2017.

Hoichoi is currently available for Android, iOS, Apple TV, Amazon Fire TV. It is the second OTT platform after 'addatimes' in worldwide focusing exclusively on Bengali language content

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Q: What is ‘on-demand video streaming platform’?

Ans: Video on demand (VOD) is a programming system which allows users to select and watch/listen to video or audio content such as movies and TV shows whenever they choose, rather than at a scheduled broadcast time, the method that prevailed with over-the-air programming during the 20th century. IPTV technology is commonly used to bring VOD to televisions and personal computers.

Q: What are the popular ‘on-demand video streaming platforms’ in India?

Ans: Top 10 OTT platforms in India

Q: What are the types of subscription plans available with ‘on-demand video streaming platforms’?

Ans: Free and Paid subscription plans are the norms across the streaming platforms.

Quote:

Hoichoi co-founder and director Mahendra Soni said that almost 40% of the platform’s audience comes from non-urban areas which is why it decided to emulate the successful telecom model and introduce Hoichoi Top-Up cards to make it convenient for our customers to subscribe to Hoichoi.

“This offline payment mechanism is never heard of before in the OTT industry and will help us reach the masses in Tier II and Tier III cities. One can simply purchase the Hoichoi Top Up Cards available for subscribing to our 3 months, 6 months and 12 months plans from the nearest retailer and access the largest collection of the best in Bengali entertainment on Hoichoi without having to do any online financial transaction,” he elaborated.

UnQuote:

          Bharat Bill Payment System (BBPS) platform is a better choice than the planned Top UP Cards.

The following are the reasons which favour BBPS

Reason 01) Multiple payment methods including Cash available at BBPS counters

Reason 02) BBPS Counters are spread across India and are not restricted to any geographical area

Reason 03) Reconciliation under BBPS is far simpler than reconciliation under Top UP Cards

Reason 04) Operating costs under BBPS are far less as compared to Top UP Cards

Reason 05) Goodwill across the media for the first OTT platform to ‘Go Live’, on BBPS

Reason 06) Trendsetter for media platforms to onboard BBPS

Reason 07) Opportunity to be part of Government’s Safe Digital program

BBPS Payment Modes: Cash, Wallets, Credit Card, IMPS, Debit Card, UPI, Prepaid Card, Net Banking

BBPS Payment Channels: KIOSK, Agent, ATM, Internet Bank Branch, Mobile, Business Correspondents

BBPS Payment Options : Full,Part,Minimum,Cut-Off, Duration, Excess, Penalty

Reference Articles:

Bengali content finds pan-India audience with growth of Hoichoi, a regional language OTT player

Bengali video streaming app Hoichoi plans offline subscriptions

The secret of Bengali cinema’s most powerful producers: ‘Keep making mistakes, keep making flops’

Hoichoi Leadership