Presenting open by Axis Bank - AXIS MOBILE is Now open!

The Best of AXIS is at Your Fingertips: Presenting open by Axis Bank - AXIS MOBILE is Now Open!

In this blog post, we'll explore the exciting world of open by Axis Bank and the rebranded AXIS MOBILE app, where all your banking needs are just a touch away. Discover the convenience, security, and innovation that Axis Bank has brought to your digital banking experience.

 

Axis Bank has unveiled 'open by Axis Bank,' its digital banking initiative, as part of the Open 2023 campaign, showcasing the top 15 features of their digital offerings.

This move represents the bank's ongoing transformation into the digital space, emphasizing its commitment to a personalized and hassle-free digital banking experience.

The introduction of this mobile application underscores Axis Bank's shift toward enhanced digital services.

The AXIS Bank OPEN App provides a wide range of Pre-Login and Post-Login Features, making it a versatile digital banking tool.

One of its standout Pre-login Features is the Recharge option, which is particularly innovative and user-friendly. This feature is designed for both IOS and Android devices, and it allows users to recharge any mobile number directly from their contact list without the need to log in. Users can simply select a mobile number from their phone's contact list or manually enter the number they wish to recharge. After entering the recharge amount and confirming it with their mPIN, the recharge is swiftly completed, streamlining the process for added convenience.

Moreover, it's important to note that there are no charges for registering on Axis Mobile, whether you're using it on your iPhone or Android devices. This commitment to providing a fee-free registration process demonstrates Axis Bank's dedication to offering a cost-effective and user-friendly digital banking experience for its customers.

For over 30 years, the principles of 'open' have guided Axis Bank's customer-centric approach in the physical world, and this campaign marks their transition into the digital realm. 'open by Axis Bank' aims to establish itself as the epitome of digital banking, providing a user-friendly and modern interface for both existing and new customers.

The 'Open 2023' campaign showcases the top 15 features of the bank's digital offerings, emphasizing a personalized, intuitive, and hassle-free digital banking experience.

This move marks the bank's transition into the digital realm while staying true to the consumer-centric 'open' principles that have been its foundation for three decades.

As of now, 'open by Axis Bank' has seen significant growth, with around 13 million monthly active users, including approximately 8.4 million non-Axis Bank customers. With a high rating of 4.8 on the Google Play Store, Axis Bank maintains a strong position in the digital banking sector, offering more than 250 banking services on their mobile app.

Axis Bank remains committed to its 'open' principles, promising to deliver exceptional and distinct digital experiences in the ever-evolving world of banking.

Axis Bank, the third largest private sector bank in India, provides a wide range of financial services to various customer segments, including Large and Mid-Corporates, MSMEs, Agriculture, and Retail Businesses.

 

They have a vast network of 5,000 domestic branches and 15,751 ATMs across India. Additionally, they operate internationally with offices in Singapore, Dubai (at DIFC), Gift City-IBU, and representative offices in Dhaka, Dubai, Abu Dhabi, Sharjah.

They also have an overseas subsidiary in London, UK, focusing on various financial services.

Axis Bank, established in 1994, boasts a substantial balance sheet with a size of Rs. 13,17,326 crores as of March 31, 2023.

They have shown consistent growth, with a 5-year Compound Annual Growth Rate (CAGR) of 14% in Total Assets & Advances and 16% in Deposits from 2017-18 to 2022-23.

The key difference in the location of the registered and corporate offices is as follows:

 

01) Registered Office: The registered office of Axis Bank is situated in Ahmedabad, Gujarat, at the address 'Trishul', 3rd Floor, Opposite Samartheshwar Temple, Near Law Garden, Ellisbridge, Ahmedabad, Gujarat - 380 006.

 

02) Corporate Office: The corporate office of Axis Bank is located in Mumbai, specifically at Axis House, which has received a 'Platinum' rating from the US Green Building Council for its environmentally friendly facilities and carbon emission reduction efforts.

Disclaimer: My only joy is in spreading safe ePayments. I have no connection with Axis Bank, except as a Citi Card Holder. Please note that the information provided is based on publicly available knowledge, and I do not have any official affiliation with Axis Bank.

It's essential to verify and cross-check any financial or banking information independently before making any decisions or transactions.