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Showing posts with label BharatPe. Show all posts
Showing posts with label BharatPe. Show all posts

Sunday, October 11, 2020

#OruTeaSollunga – BharatPe and Tata Tea Chakra Gold please rollout out across India to boost UPI Transactions

             The race towards #2billionUPI is in full pace and the challenge is to finish off this October 2020 month with 2 Billion UPI transactions. Nothing more, Nothing less.

            Any initiative to boost UPI transactions is welcome.

            One such initiative to boost UPI transactions i.e #OruTeaSollunga caught my eye.

            At this moment, this campaign is restricted to Tamil Nadu. However, tea from local tea vendors is a favourite across India. Many long-lasting friendships have blossomed over a cup of tea around the tea vendor shop.

            This campaign can be rolled-out across India with focus on Tier III to Tier VI towns or still smaller towns.

            As the initial infrastructure is already in place, it will not be difficult for a Pan-India rollout.  



How # OruTeaSollunga can boost UPI Transactions?

01)  Motivate local tea vendors to onboard the digital transactions platform

02)  Motivate the local tea vendors clients to pay their tea purchases via UPI only.

03)  As the confidence levels increases, both the tea vendors and their clients will prefer UPI as the payment mode.

 The way ahead –

·         Extend this campaign across India, with local hashtags

·         Let the micro-donations of INR10/- per tea cup flow from across India into the designated pool account

·         Encourage local tea-vendors to opt for UPI QR Merchant codes. Design a unique QR display board

·         Set a limit of 100 teacups per Merchant per day. Once the 100 teacups limit is reached, transfer INR100/- or any other amount as decided by the Operations Committee, to the merchant from the designated pool account.

·         Announce the daily collection and daily disbursements by 9 am every day

·         Let the campaign run till 30th June 2021.

·         Stop the collections from 1st July 2021, and let the disbursements continue till the funds in the designated pool account become ZERO

·         Highlight the fastest tea vendors i.e who have reached the set target very early through dedicated YouTube videos.

 

 

Safeguards:

·         KYC to ensure that the same physical location does not have more than 1 associated UPI QR Merchant code i.e same merchant obtaining more than 1 QR Codes for the same physical location.   

·         Valid Transactions are only price of 1 Cup tea or multiples

·         Purchases towards other items available with the local tea seller are not valid

·         The vendor should on board the program on trial basis for 30 days and basis the data collected; velocity levels be set up. This is to minimise fraudulent transactions.

 Additional Reading:

a)      BharatPe banner @ https://oruteasollunga.bharatpe.com/#/

b)      Tata Tea Chakra Gold launches campaign to support tea shops in Tamil Nadu  @ https://brandequity.economictimes.indiatimes.com/news/advertising/tata-tea-chakra-gold-launches-campaign-to-support-tea-shops-in-tamil-nadu/75826981

c)       Tata Tea’s #OruTeaSollunga campaign aimed at getting Chai Kadais back to their feet @ https://www.thehindubusinessline.com/companies/tata-teas-oruteasollunga-campaign-aimed-at-getting-chai-kadais-back-to-their-feet/article32819456.ece

d)      Executive Summary of Study on Domestic Consumption of Tea in India @ http://www.teaboard.gov.in/pdf/Executive_Summary_Tea_Consumption_20062018_pdf5940.pdf

e)       

 

 

 

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