NPCI has chosen INDIAPAY as the Brand name of the new Cards Network to be launched by it.
But a Google search shows that INDIAPAY is already registered as a company name, with presence in Electronic Payment Processing.
Hence, it would be nice if NPCI launches a public competition, for a new Brand Name for the Pan-Indian Cards Network.
This would aid as a public relations campaign for the proposed network, and also create a buzz around it.