If you are residing in a major
Indian city, you might have noticed Andhra Banks’ new Outdoor Advertisement
campaign.
The catchy line says D+AB=R, wherein
D means (Dreams)+AB means (Andhra Bank)=R means (Reality).
The print campaign is to promote Andhra
Banks personal loans especially Vehicle and Home Loans.
With all Banks and Financial Institutions
running Advertisement campaigns to attract quality clientele into its fold,
Andhra Banks advertisement is a differentiator.
In
the recent past, Andhra Bank has won ‘Four Awards in a Row’, i.e
- Best Bank (Mid-size) awarded by
Business World
- Best Bank under CAMEL Ratings awarded
by The Analyst-Magazine
- Best Bank for Quality of Assets awarded
by Business Today
- Banking Excellence Award – awarded by
Bankers Club, Kerala
The Managing Director’s position was
vacant for a while and Mr.Rangarajan,
took charge as Chairman and Managing Director on 13/12/2013
