PhonePe Pulse – Please add these 7 features
PhonePe Pulse is slowly gaining a
dedicated following amongst digital transaction enthusiasts
The first edition of PhonePe Pulse released
on 2nd September 2021 mentions interesting facts about digital
transactions across India.
The output consists of PhonePe user’s
interaction on PhonePe App.
PhonePe has invited feedback /
suggestion for the future episodes of PhonePe Pulse @ pulse@phonepe.com
The more feedback is received by
PhonePe Pulse team, the more interesting will future editions be.
So, go ahead, and share your feedback
/ suggestions with PhonePe Pulse Team.
PPF1) Partner State – There are 28 states and 8
Union Territories = 36 i.e 1 each for 3 years. PHONEPE PULSE can choose one
partner state/ union territory every month dedicating at least 20% of its
monthly coverage
PPF2) Monthly Theme – PHONEPE PULSE landing page
displays 5 categories i.e
- Peer-to-peer payments
- Merchant payments
- Recharges & Bill Payments
- Financial Services
- Others
I
am taking the liberty of bifurcating Recharges and Bill Payments.
This
means total 6 categories
Every
month the PHONEPE PULSE edition to choose 1 category and dedicate at least 20% of
its monthly coverage
This
way each category will be in focus twice in a year
PPF3) Live Counter of eTransactions across
PhonePe App – A great example is Government’s etaal (Electronic Transaction Aggregation
& Analysis Layer) @ https://etaal.gov.in/etaal2/auth/default.aspx#
This
Live Counter is a great way to attract eyeballs to PHONEPE PULSE interactive
website.
This
way Digital Transaction enthusiasts need not for the next edition of PHONEPE
PULSE. As more and more internet users start interacting with PHONEPE PULSE, customization
can be provided to a select set of visitors.
PPF4) Separate Categories for Recharges and Bill
Payments – Recharges and Bill Payments are completely different. It will be great
if the recharges and bill payments are segregated. Each is a unique category
and deserves its place under the sun. A sub-category can be BBPS and
Non-BBPS. This I will explain in the near future.
Recharges
– Bifurcation apart from the standard i.e State / District / Pincode
a) Payment Mode
b) Telecom Operator
c) Average Recharge
d) Time Slots i.e 6am to 12 noon and so on
e) Recharge for own number / other numbers
PPF5) Multi-Lingual – Page 27 of the 1st
edition of PHONEPE PULSE mentions about "122 major languages and 234
identifiable mother tongues". So, it would be great if the PHONEPE PULSE
site is multi-lingual both our local languages as well as foreign languages.
This
will be helpful for digital enthusiasts residing in Tier III to Tier VI cities
across the world to explore the Magic of Safe Payments in India.
PPF6) Short Interviews of Unique users –
Quote
Going
where the road takes him - 75 petrol pumps - A PhonePe user transacted at a
whopping 75 petrol pumps, across 13 states in 2020!
Ever
essential groceries! -350+ payments - A grocery store in Ahmedabad, accepted
10,000+ digital payments in May '21 - over 350 payments a day!
Unquote
What
motivated the PhonePe user to transact at over 75 petrol pumps via the PhonePe App!!!
What
is the next target of the Ahmedabad Grocery Stores – Over 500 digital transactions
per day?
What
motivated the first merchant in a village/ town with less than 3,000 /5,000
population to accept payments via PhonePe App?
PPF7) Success / Failure rates, Transactions day
wise, hour wise –
A)
UPI __
Success / Failure rate in a day, during a particular time slot, categories i.e
P2P, P2M, Auto pay etc
B)
Cards __
Success / Failure rate in a day, during a particular time slot,
C)
Wallets
__ Success / Failure rate in a day, during a particular time slot,
The
next set of 7 will be released soon.
References:
https://www.phonepe.com/pulse/
PhonePe
launches the "Pulse" of Digital Payments, India's first interactive
geospatial website @ https://www.prnewswire.com/in/news-releases/phonepe-launches-the-pulse-of-digital-payments-india-s-first-interactive-geospatial-website-888262738.html
PhonePe opens
transactional data firehose @ https://www.finextra.com/pressarticle/89147/phonepe-opens-transactional-data-firehose/retail
