Should all States/UTs follow the Kerala example? 5% Discount for Online Bill of Kerala Electricity Bill Payments
To encourage Digital
transactions and eliminate Cash / Cheque transactions, KSEB is offering 5%
discount for online bill payments.
The 5% discount is the biggest offer so far offered amongst State Electricity Boards.
Very few state electricity
boards offer a discount for online bill payments.
Normally, Payment Apps viz
Paytm, Amazon Pay, etc offer cashback for 1st time users. This
attracts users and the users before payment of any electricity bill search
Google for cashback offers.
The 5% discount offered by
KSEB is in addition to the cashback offered by different payment apps.
The only drawback in
Online Bill Payments, if for any reason, stupid or otherwise, the payment gets
reversed after some time.
This leads to a very bad
customer experience. The reversal is more painful, when the digital bill
payment is paid via a third-party bank account or wallet.
BBPS (Bharat
Bill Payment System) major
benefits:
01)
Biller’s customers can pay their bills in
cash too across numerous touch points. The customers will get instant receipts
of the payment. The only pain point is the processing fee per bill, if any charged
by the collecting agents. The processing fee may be less as INR5/- . This
discourage customers to pay via Cash at BBPS Counters and pay at the Biller’s
physical collection only.
Ideally, customers should
not pay more than the bill amount and the processing fees of the BBPS touchpoints should be paid by the biller
only.
The billers operating cost
of own physical collection centres will be far more as compared to the
processing fees paid to BBPS Cash
collection touch points.
It would be beneficial to
the Utility companies, if they offer 5% discount or cashback for digital
payment of bills. It’s a win-win situation for the companies as well as the customers.
Hopefully, other states
will follow the Kerala model very soon.
Few Examples:
Karnataka BESCOM statement
dt. 16th February 2015.
The honourable KERC has
approved a rebate of .25% on the bill for those consumers who pay their bill
through ECS. Moreover, ECS consumers will not be on the disconnection list.
Consumers account will be debited only on the due date and not before that.
Reference Articles:
Watch the video of Kerala
State Electricity Board 5% Cashback Offer|Electricity Bill Payment Online @ https://www.youtube.com/watch?v=gWrrBvCaL8E
KSEB not to cut off
connections over non payment of bill; to levy penalty instead @ https://english.mathrubhumi.com/news/kerala/kseb-not-to-cut-off-connections-over-non-payment-of-bill-to-levy-penalty-instead-1.5015971
Quote
12.69 lakh people who paid
the electricity bill online for the first time got 6.05 crore cash back
12.69 lakh consumers got 5
% cash back announced by KSEB for the first time to pay the electricity bill
online. From May to August, a total of 6.05 crore rupees was given for cashback
in this way.
In May, 6,78,162 people,
1,74,614 in June, 2,11,984 in July, and 2,04,262 in August paid the electricity
bill for the first time using online payment system.
5 % cash back offer for
first time online payment available till 2020 December 31
Unquote