By 15/04/2012, the 2
lacs+ subscribers of Nokia Money have to utilize their ‘Nokia Money
balance’, or the same would be deemed as donation to Nokia
Corporation.
3 Possible
Scenarios in the near future: -
Yes Bank and Union
Bank jointly take over this platform.
-
-
4 partners involved
in this activity:-
Partner 1 – Nokia made
a strategic investment in Obopay ($70 Million) back in 2009 and
launched the service in India quite recently. After a year long pilot
program, the company announced the launch of Nokia Money across India
in December, last year.
Partner 2 – Obopay
Partner 3 – Union Bank
of India
Partner 4 – Yes Bank
-----------
Nokia made a strategic
investment in Obopay ($70 Million) back in 2009 and launched the
service in India quite recently. After a year long pilot program, the
company announced the launch of Nokia Money across India in December,
last year.
6 important dates
in the Nokia Money Timeline:-
August 27th, 2009:
Announced: Nokia Money – Your Mobile will turn into a Wallet
Feb 15th, 2010:
Nokia to Launch Mobile Money in India – In Partnership with
Obopay/Yes Bank
April 30th, 2010:
Nokia Mobile Money Project gets approval from RBI
July 2nd, 2010:
Nokia Launches Mobile Money Service in Chandigarh
December 14th, 2011:
Nokia Money goes pan-India.
April 15th,
2012: Nokia Money laid to rest.
2 quick tips to
utilize your Nokia Money : -
All transactions –
Bill Payment, Prepaid Recharge and DTH Recharge are now FREE of
Charge
Registration amount
can be sought via SMS or by calling at the customer care on or
before 25th March, 2012
5 motivators for
Nokia to have commenced Nokia Money:-
The belief that
financial services are one of the major business opportunities in
the wireless industry.
An attractive
feature of Nokia Life Tools suite.
An opportunity to
lock in customers from migrating to other mobile handsets.
USP of retaining
Nokia Money, even if customers shift their mobile operators.
Access to
interest free short term funds, as no interest is paid on monies
parked in the mobile wallets.