On an average 2.5 crore pilgrims every
year visit Lord Venkateswara @ Tirumula.
The Tirumala Hill is 853m above sea
level. It comprises seven peaks, representing the seven heads of Adisesha, thus
earning the name Seshachalam.
Click on this link for up to data on pilgrim
flow to Tirumula.
Tirumula economy is a closed economy
as most of the services are offered to the pilgrims through TTD Trust.
The overall revenue of the temple
during 2013-14 was INR 2,263 crore. This is likely to be INR 2,401 crore during
the current financial year.
The following are 11 steps for
CashLess Tirumula
01)
Software
partner TCS to be given mandate to develop a CashLess
ecosystem too.
02)
Pilgrims
at entry points to Tirumula be offered Prepaid cards
03)
The Biometric
Band can be converted into a Prepaid wallet
04)
3-4
service providers can be chosen to implement the CashLess ecosystem. This is to
encourage competition.
05)
Balance
in Tirumula Prepaid Cards at the end of
Tirumula Darshan, be converted as Donation to Lord Venkateswara.
06)
Option
to order Tirumula Prepaid Cards online while booking Sevas/Accommodation etc
07)
Open
priority counters to pilgrims holding Tirumula Prepaid Cards
08)
Provide
wide publicity through social media
09)
Maximum
balance in TPc to be capped at INR5000/-
10)
All
TTTD employees and associated employees to be provided with Tirumula Prepaid
Cards
11)
Insurance
coverage @ Tirumula be bundled with Tirumula Prepaid Cards
11
motivational factors for CashLess Transactions @ Tirumula
01)
Closed
economy
02)
Large number
of floating population
03)
Average
stay of pilgrim ranges from 4 hours to 48 hours
04)
Pilgrims
already familiar with biometric bands/eSeva/eDonation
05)
Less
persuasion required for Pilgrims to invest in Prepaid cards
06)
Many vendors can offer CashLess options, as the
target audience is enormous
07)
High retention
power of the pilgrims
08)
Ease in
translating the vision of Digital India
09)
Minimal
persuasion required for ePayment service
providers to invest in CashLess Tirumula as readymade customer pool is available
10)
Reduce
risk associated with
handling physical cash
11)
Easy
to replicate in other Pilgrim Towns
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