In
a major step towards customer centricity, Reserve Bank of India today advised
all Public Sector Banks and select private\foreign banks to appoint internal
ombudsman.
The internal ombudsman should
have the designation of ‘Chief Customer
Service Officer (CCSO)’.
The CCSO should not have
worked in the bank in which he/she will be appointed as CCSO.
This initiative is to further
boost the quality of customer service and to ensure that there is undivided
attention to resolution of customer complaints in banks.
Apart from Public Sector
Banks, select private\foreign banks viz ICICI
Bank Ltd., HDFC Bank Ltd., Axis Bank Ltd., Kotak Mahindra Bank Ltd., IndusInd
Bank Ltd., Standard Chartered Bank, Citi Bank N.A. and HSBC Ltd., have been
advised to appoint Internal Ombudsman .
The above banks have been
selected on the basis of their asset size, business mix, etc.
The Reserve Bank introduced
the Banking Ombudsman
Scheme (BOS) in 1995.
The aim of this scheme is to
provide inexpensive forum for bank customers to resolve their complaints
relating to deficiency in banking services.
The bank’s internal ombudsman
will be a forum available to bank customers for grievance redressal before they
can even approach the Banking Ombudsman.
The Reserve Bank will shortly
issue detailed operational guidelines to the banks.
Once the detailed guidelines
are in public domain, similar advertisements will appear in the Recruitment
columns.
2 comments:
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