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Sunday, June 28, 2020

When will CRED activate BBPS (Bharat Bill Payments System) option?

            CRED is an Invite only Credit Card Bill Payment App. Entry to CRED App requires a minimum CIBIL score of 700. The USP of CRED is its rewards points offered to its members for paying credit cards bills via CRED App.


            The Rewards are highly personalised depending on the member’s location, spend pattern, spend categories etc.

            Another CRED USP is the CRED protect feature. CRED Protect Feature is an AI backed system which is designed to track the complete journey of member’s credit card transactions i.e right from the transaction till the payment.

CRED Protect Feature reminds members of the due dates, analyses spend patterns, displays rewards points and other credit card statistics. 

            For CRED Protect Feature to be active, the member has to update the email id on which Credit Card Statement is received.  

 

            CRED just rolled out two new features on its APP i.e CRED Stash and RentPay.

‘CRED Stash’ is a Personal Loan product, aiming to offer a low-interest instant credit line, through a pilot with IDFC First Bank

‘RentPay’ is for monthly rent payments using credit cards.

Both the products are designed to increase the members interaction with CRED App, instead of accessing the app only for payment of credit card bills.

The curated rewards on the CRED App also are designed for increased interaction between members and CRED App.

Valuable statistics about CRED members can be collected via RentPay. These statistics can assist CRED Team to further fine-tune its offerings.

The next step to increase CRED App usage and encourage CRED Stash can be #BBPS.

The popularity of BBPS is on the increase. On an average, every day 5 lac Bill Payments are taking place on BBPS.

170+ billers are LIVE on BBPS with new billers being added every week. New Biller categories too are getting on-boarded.

Bharat Bill Payment System (BBPS) is an integrated bill payment system in India offering interoperable and accessible bill payment service to customers through a network of agents of registered member as Agent Institutions (AI) enabling multiple payment modes, and providing instant confirmation of payment.

            Key Benefits for CRED to integrate #BBPS into its platform.

01)  A good chunk of credit card transactions are towards Electricity, Water, Society Maintenance, Phone Bills, Taxes, Education Fees, Local Taxes, FASTag Recharge, insurance premiums. Loan EMIs via Credit Cards are still rare. Members will be happy to pay their BBPS bills via CRED App if the payment process is smooth and the famed CRED AI assists them in choosing the best credit card for payment.

02)  Bill Payments have a high recurring mode and members will access more and more the CRED App for day to day activities.

03)  Members will be encouraged to pay not only their own bills, but also bills of their friends and relatives.

 

Requisites:

A)     Integrate with a BBPOU. Level of Difficulty - Medium – CRED has tied up with AXIX Bank for it’s UPI handle and Axis Bank is active on BBPS platform too.

B)     Finalise the BBPS Payment Modes. Level of Difficulty – Medium – There can be only two Payment Modes i.e UPI and Credit Cards. UPI payment is already active on CRED. Credit Card Payment too is already active on CRED.

C)     Build a matrix for the member to decide the best Credit Card for payment of BBPS Bill. The matrix should display the 1) Due Dates of the linked credit cards 02) Approximate reward points per credit card for the specific transaction. Level of Difficulty - Medium – CRED already displays the due date.

D)     Build a matrix for ‘CRED Stash’ Credit Line for members to avail if and when required to pay their BBPS Bills. Level of Difficulty – Medium – This is not a difficult matrix as the basic blocks are in place.

E)     Reminder Matrix – Once the member fetches the respective bill, an reminder matrix for payment of the same. Almost all billers offer 15 days grace period. The reminder matrix can assist the members to pay their bills 3 days before the due date, instead of paying on the bill generation date. Level of Difficulty – Medium

So, when will CRED activate #BBPS on its App?

 

Disclaimer: As #friendofBBPS, my only Aim is to the Average Transaction Amount and Bills Volumes on BBPS. Nothing More, Nothing Less   

 

 


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