Published on 18 August, 26
The registration is happening on Coffee Board
App. Let its journey become visible
every day. Nothing More – Nothing Less.
Nayakanti Prashant
3rd Gen Banker & Citizen Lobbyist – Bengaluru
The Starting Point
Dear Coffee Board Team,
Thank you for choosing the App route for the European Union
Deforestation Regulation (EUDR) declaration and compliance journey.
The reason is important.
The European Union is moving towards stronger traceability for
commodities such as coffee, and the European Union accounts for around 45%
of India’s coffee exports.
The Coffee Board has therefore developed a Grower
Registration and EUDR Compliance module within the India Coffee App.
The journey can involve grower details, Aadhaar-based
authentication and location information — including geolocation for smaller
holdings and polygon mapping for larger holdings.
Now imagine a morning in Kodagu.
A grower opens the App.
In Chikkamagaluru, another begins the same journey.
In Wayanad, another may be doing the same.
Different places.
Different growers.
One digital journey.
Some registrations will be completed.
Some may not be.
And that makes me wonder:
What if the journey itself became visible every
day?
Not just the final number of registered growers.
But perhaps:
Registrations initiated.
Successful registrations.
Registrations not completed.
Success rate.
A simple public daily MIS.
Updated every day.
Because a registration has an outcome.
Can the journey to that outcome become visible
too?
Act I — The Daily Picture
It is 10:00 AM.
A Coffee Board outreach team in Kodagu checks the
public MIS.
The numbers have moved since yesterday.
Some growers completed registration.
Some started but did not complete it.
In Chikkamagaluru, the picture may be different.
In Wayanad, different again.
The dashboard does not tell anyone what to think.
It simply shows the journey.
Registrations initiated.
Successful registrations.
Not successfully completed.
Success rate.
Perhaps even the stage at which the journey stopped.
Now imagine the same MIS being visible every day.
17 August.
18 August.
19 August.
The numbers change.
The journey becomes visible.
And when an outreach programme begins, the team is no longer
speaking only from a request:
“Please register.”
It can speak from what the journey is showing.
Perhaps that is the small opportunity.
Make the registration journey visible every day —
and let the people helping the journey learn from it.
Illustrative only.
Act II — The T-2 View
Now imagine the same public MIS being viewed two days
before an outreach programme.
A Coffee Board team in Bengaluru sees the latest
position.
A field team in Kodagu sees it.
Another team in Chikkamagaluru sees it.
The numbers are no longer just statistics.
They become conversation starters.
If successful registrations are progressing well, the team
knows the journey is moving.
If the gap between initiated and successful registrations is
widening, perhaps that deserves attention.
The MIS does not need to explain the reason.
It simply makes the signal visible.
Act III — When Visibility Meets the
Field
Now take the dashboard to the outreach programme.
A grower asks:
“How are registrations progressing?”
Instead of a general answer, there is a live reference point.
This is where we are.
Perhaps one location is progressing faster.
Perhaps another is seeing more incomplete journeys.
Perhaps the overall success rate has improved from yesterday.
The field team can see the movement.
The grower can see that the journey is being watched.
And somewhere else, the App technology team may be looking at
the same numbers.
A different question now emerges:
What can we do to make more journeys reach the
successful end?
That is the quiet power of a visible MIS.
The same number can inform the field, the outreach
and the technology team.
Act IV — One Citizen Illustration
Imagine a simple daily public view:
India Coffee App — Registration Journey
Updated: 10:00 AM
|
Journey |
Today |
|
Registrations initiated |
XXXXX |
|
Successfully completed |
XXXXX |
|
Not successfully completed |
XXXXX |
|
Successful registration rate |
XX% |
And perhaps below it:
Journey status
🟢 Completed
🟠Not
completed
The numbers are illustrative.
The definitions, data architecture, frequency, privacy
safeguards and actual MIS design would naturally be for the Coffee Board and
domain experts to determine.
The citizen observation is much simpler:
If the registration journey is digital, can its
progress also be made visible every day?
Because what becomes visible can be discussed.
What can be discussed can be understood.
And what can be understood can perhaps be improved.
The bottom line is a high number of successful registrations.
Nothing More – Nothing Less.
Part 3 — The Rest
One Citizen Thought
Perhaps a daily MIS does not need to answer every question.
It only needs to make the right questions visible.
If registrations are initiated but not completed, the number
tells us that a part of the journey may need attention.
The reason may be connectivity.
It may be documentation.
It may be the user experience.
It may be something else entirely.
The MIS need not decide.
It can simply show the journey.
And perhaps that is enough for the field team, the outreach
programme and the App technology team to start asking better questions.
The First Line on the Whiteboard
A registration has an outcome. Can the journey to
that outcome become visible every day?
A Citizen Observation
Could the Coffee Board consider a public daily MIS for the
India Coffee App registration journey?
Perhaps it could show, at an appropriate level of aggregation:
Registrations initiated.
Successful registrations.
Registrations not successfully completed.
Successful registration rate.
And, where technically and operationally appropriate, perhaps
the stage at which registrations are not completed.
The actual definitions, data architecture, update frequency,
privacy safeguards, geographical granularity and implementation are best left
to the Coffee Board and domain experts.
The citizen suggestion is simply:
Make the journey visible.
Because a visible journey can help the ecosystem see where the
journey is progressing — and where it may need attention.
Closing Thought
A grower in Kodagu may see an App.
A field officer in Chikkamagaluru may see a
registration.
A Coffee Board team in Bengaluru may see a number.
The technology team may see a pattern.
But perhaps they can all see the same journey.
One registration journey.
One daily MIS.
One visible picture.
Disclaimer
This Citizen Observation is based on publicly available
information concerning the Coffee Board's India Coffee App, grower
registration and the European Union Deforestation Regulation compliance
journey.
It is a citizen observation and not a technology,
regulatory or implementation recommendation.
The proposed MIS elements are illustrative only. The actual
data points, definitions, privacy safeguards, access controls, update
frequency, methodology and implementation would naturally be determined by the Coffee
Board and relevant domain experts.
No individual grower information is proposed to be made
publicly visible.
Additional Reading
Karnataka: Coffee Board of India asks growers to
register on app @ https://www.newindianexpress.com/states/karnataka/2026/Aug/17/karnataka-coffee-board-of-india-asks-growers-to-register-on-app
April 11 — Digital Transactions Day
Every digital journey creates information.
A payment has a transaction status.
A registration has a completion status.
A service request has a journey.
Perhaps the next step in digital public services is not merely
to make the transaction digital.
It is to make the journey around the transaction easier to
understand.
Start → Progress
→ Complete
→ Learn → Improve
That is also part of the larger idea behind Digital
Transactions Day — April 11.
The Joy of Digital Transactions
The Joy of Digital Transactions
Nayakanti Prashant
3rd Gen Banker & Citizen Lobbyist – Bengaluru
Advocating Digital Transactions Day (April 11)
Author’s Blogs
https://prashantrandomthoughts.blogspot.com
https://prashantnepayments.blogspot.com
https://innovationinbanking.blogspot.com
