The LALBAGH FLOWER FESTIVAL is one of
Bangalore’s highlight and is eagerly awaited by a large number of followers.
Over 200 editions of LALBAGH FLOWER FESTIVAL have been over so far. Every
half-year a new unique theme is chosen and show-cased to Bangalorean’s. The event not only attracts Bangalorean’s, but
also visitors from nearby districts.
The main flower display is in the
Glass Garden and is a photographer’s delight. Families jostle each other for
the best shot. The best photos are immediately shared via Facebook, Instagram
and other photo sharing apps.
In a year, Lalbagh hosts two flower
shows. The first one is in January during the Republic Day week and the second
one in August during the Independence Day week.
The seeds of the LALBAGH FLOWER
FESTIVAL were sown in 1912 with the first edition kicked off, when G.H.
Krumbeigel took over as superintendent of Lalbagh.
Every flower show over the last 100
years has a unique theme. The themes have ranged from Taj Mahal, Eiffel Tower and the Namma Metro,
Royal Mysore Palace, Mysore Dasara procession, Fort and Statue of Liberty,
Bangalore Palace, Buddha Stupa all portrayed in flora.
Another unique feature about LALBAGH FLOWER FESTIVAL is that it
is the only one flower show in the
country that displays potted plants
The Glass House which houses the main theme
replica is modelled along London’s
Crystal Palace.
The preparations for the next edition
of LalBagh flower show begin as soon as the current edition gets over.
The main decision is on the edition’s
theme. Once the theme is finalised, the preparations kickoff. As the show is
spread over 10 days, the flowers should be fresh throughout this period.
The theme is made public two weeks
before the official inauguration to build up interest in the flower show.
On an average, 5 lac visitors throng
the flower show, with the maximum rush on the weekends.
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Reasons for a Digital Banking Partner: -
01) Differential ticket pricing for normal and
week ends
02) Differential ticket pricing for kids and
adults
03) 100 + shops selling organic produce, jams,
pickles, handicrafts
04) 50+ refreshment stalls spread over the
garden selling cut fruits, fruit juice, bhel puri etc
05) Parking fees for 4 wheelers
06) Opportunity to introduce basic banking to
school children
07) Focussed branding opportunities for banks.
The way ahead:
No tenders will be called, the
Relationship Managers of interested banks can contact on the following
addresses:-
The
Directorate of Horticulture - Lalbagh, Bangalore-560004.
Karnataka State, India. Phone: +91 80 26571925
Fax: +91 80 26578072
The
Deputy Director of Horticulture (Gardens)
- Lalbagh, Bangalore-560004.
Karnataka
State, India. Phone: +91 80 26578184
Challenges:
- · No major visible challenges once the Government department is on boarded
- · Majority of the vendors will be having bank accounts, so only a minimal number of vendors will be required to be on boarded into the banking channel
- · mPOS/POS terminals cost, as the business period is only for 10 days.
Audio
compass article on
the Lalbagh Flower Show
School
children visit to Lalbagh Flower Show
What
can be offered:
01) Online ticket sales platform.
02) Limited edition Debit cards embossed with Lalbagh images.
03) Limited edition Debit cards embossed with Lalbagh flower show theme.
04) Double reward points for shopping with
debit cards in the Lalbagh garden area.
05) Special preview facilities for tickets
brought through online platform.
