Do you have tried out RuPay @ Flipkart, Amazon, Jet Airways, Snapdeal?

            India’s own Payment Gateway – RuPay is adding new online players to its portfolio. Diwali is the biggest motivator for Indians to purchase new goods. This year, the online players took the fight direct to the offline field, by launching mega offers.

            To gain the maximum traction, NPCI signed mega deals for RuPay to be accepted at major online eCommerce portals.

            The main advantage of RuPay cards from a Safe ePayments angle is that the cards are accepted only in India. Thus, RuPay cards do not attract the online criminals.

Sr No	Type of Bank	No of Banks issuing RuPay Cards
01	Public Sector Banks	26
02	Private Sector Banks	09
03	Cooperative and Gramin Banks	203

            Yes, now customers of Cooperative and Gramin Banks too can enjoy the joy of Online Shopping.  

            RuPay through its PaySecure features offers additional feature beyond RBI’s mandated 2 Factor Authentication. 

PMJDY RuPay Cards – The delivery race has begun

            As per reports appearing in the media, over the last couple of weeks, 1.5crs – 4 crs  banks accounts have been opened under PMJDY scheme in all bank branches in India.

            As the Accidental Insurance of INR 1lac is dependent on usage of RuPay Cards, the account holders are eagerly waiting to receive the RuPay card in their hands.

            The stupendous success of PMJDY in a short time has raised the delivery bar for NPCI as well as the respective Banks.

            To shorten the TAT for delivery of PMJDY RuPay Cards and to ensure that quality of RuPay Cards /  Holograms is maintained throughout the program, NPCI has announced a common RFQ (Request for Quote) covering the major 7 aspects of PMJDY program.

            The chief objective of this common RFP is to enable individual banks to place orders with the chosen vendors by avoiding the tendering process.

            Through this common RFQ, NPCI shall select all such empanelled vendors for supplying Personalised RuPay Debit Cards under uniform card design as prescribed under Pradhan Mantri Jan Dhan Yojna (PMJDY)

It is expected that over 50 million RuPay cards would need to be provided by Banks to the first time account holders under the program. Yes, at present the exact number of required cards is an unknown factor.

This poses unique challenges to the vendors, as they have to bid only on minimal data.