Do you have tried out RuPay @ Flipkart, Amazon, Jet Airways, Snapdeal?

            India’s own Payment Gateway – RuPay is adding new online players to its portfolio. Diwali is the biggest motivator for Indians to purchase new goods. This year, the online players took the fight direct to the offline field, by launching mega offers.

            To gain the maximum traction, NPCI signed mega deals for RuPay to be accepted at major online eCommerce portals.

            The main advantage of RuPay cards from a Safe ePayments angle is that the cards are accepted only in India. Thus, RuPay cards do not attract the online criminals.

Sr No	Type of Bank	No of Banks issuing RuPay Cards
01	Public Sector Banks	26
02	Private Sector Banks	09
03	Cooperative and Gramin Banks	203

            Yes, now customers of Cooperative and Gramin Banks too can enjoy the joy of Online Shopping.  

            RuPay through its PaySecure features offers additional feature beyond RBI’s mandated 2 Factor Authentication. 

Rupay Cards – Authentication of online transactions via PaySecure online PIN Pad.

Well, the PIN Pad is not a physical instrument, it is a visual online i.e virtual Pin Pad.

Acculynk and National  Payments Corporation of India (NPCI) have announced an Internet PIN Debit Partnership, for Rupay Debit Cards.

Top 10 points’ of this tie-up

1. RuPay is a PIN (Personal Identification Number) - only based debit card. This means at POS Terminals, to execute a transaction a PIN is required.
   
   
2. Separate technology is required to integrate the PIN Based option for eCommerce. Towards this end, NPCI has partnered with Acculynk.
   
   
3. The same PIN number is valid for all ATM/POS/eCommerce transactions.
   
   
4. Now eCommerce Rupay Debit Card purchases will have the additional and mandatory safety of two factor authentication.
   
   
5. RuPay debit card was launched on 26th March 2012 with 4 Banks i.e State Bank of India, Bank of Baroda, Bank of India and Union Bank of India.
   
   
6. In the initial phase banks accepting RuPay Debit cards on their POS terminals are Axis Bank, Bank of Baroda, Corporation Bank and State Bank of India.
   
   
7. As on Feb 12, the number of POS Terminals the above Banks had are Axis Bank (1,98,297), Bank of Baroda (4558), Corporation Bank (14,480), State Bank of India (0).,
   
   
8. With Acculynk’s PaySecure®, online shoppers enter their PIN on a virtual PIN-pad at the merchant checkout, and only need their existing debit card and a PIN number to complete the transaction. There are no hardware devices, additional passwords, or redirection to another website for payment.
   
   
9. RuPay logo is already there on most of the ATMs in the country, and very shortly it will be visible in most POS Terminals across the nation.
   
   
10. It will take another couple of months, before you can obtain a Rupay Debit Card and start swiping it for transactions.