The trending topic
across all social media channels in Aamir Khan’s Satyamevjayate.
Well, he has lit the
fire, and now there should be enough momentum to take it forward.
Otherwise, it will be
just like other sparks, which have had a pre-mature death.
Yes, lots of planning,
immense brain-storming, huge financial investments have gone into the
program.
10 differentiators which
I believe will ensure that this program is a mega-success.
- Huge peer expectations. The film fraternity has given wide thumps-up to the initial episode. All the episodes have already been canned, so online course correction will not be there.
- Mega public expectations. All Star Group TV channels were inundated with the Program promos, building up the excitement.
- Aamir’s attitude to be different.
- The ‘Think Big Strategy’, of the whole program. If the message goes through, it will be an immense boost to Aamir and Sponsors. If the message fails the downside is minimal.
- Show Timing i.e. 11 am on Sundays, folks have gotten up, had a sumptuous brunch, motivating them to focus on the Show. And, this is the beginning of the financial year; 2012-13 targets are still being finalized.
- Duration of the show i.e. Only 13 episodes. As the number is already announced viewers’ stickiness is ensured. Highlighting the number of episodes in advance conveys the message that the duration of the program is short n sweet.
- Sponsors willingness to experiment new viewer engagement techniques especially on the social media.
- Difficulty in replicating a similar program in the near future.
- Pan-India appeal of the issues showcased in the Program.
- Aamir’s willingness to share space with relevant field-experts I.e. the spotlight is not on the Presenter i.e. Aamir, but on the issue.
References:
http://www.satyamevjayate.in/
"Satyameva
Jayate" (satyam-eva jayate सत्यमेव
जयते; literal English: Truth Stands Invincible) is a
Hindu mantra from the ancient scripture Mundaka Upanishad.
Upon
independence of India, it was adopted as the national motto of India.
It is
inscribed in Devanagari script at the base of the national emblem
