Key Takeaways from Andhra Banks’ MDs' walkathon

            Readers must have read this article-offline or online on Andhra Banks MD’s walkathon to gauge the pulse of his prospective customers

            The Andhra Bank walkathon is not aimed at fundraising but raising awareness about the various banking products on offer.

            The following are the key takeaways:-

01) Walkathon is a great tool to gather information about the target audience

02)The target audience gets an opportunity to interact with the decision makers

03)The decision makers get neutral feedback

04)The feedback so obtained can be the foundations for a focused campaign

05)Majority of the target audience are familiar with LessCash modes

06)The preferred LessCash mode is POS (Point of Sales) Terminals

07) Cash Deposit Machines too are preferred but not over POS (Point of Sales) Terminals

08)In the near future, Andhra Bank will focus on rolling out a large number of POS (Point of Sales) Terminals