Key Takeaways from Andhra Banks’ MDs' walkathon

            Readers must have read this article-offline or online on Andhra Banks MD’s walkathon to gauge the pulse of his prospective customers

            The Andhra Bank walkathon is not aimed at fundraising but raising awareness about the various banking products on offer.

            The following are the key takeaways:-

01) Walkathon is a great tool to gather information about the target audience

02)The target audience gets an opportunity to interact with the decision makers

03)The decision makers get neutral feedback

04)The feedback so obtained can be the foundations for a focused campaign

05)Majority of the target audience are familiar with LessCash modes

06)The preferred LessCash mode is POS (Point of Sales) Terminals

07) Cash Deposit Machines too are preferred but not over POS (Point of Sales) Terminals

08)In the near future, Andhra Bank will focus on rolling out a large number of POS (Point of Sales) Terminals

Axis Bank-India deploys 200 cash deposit machines. Try it now and provide your feedback.

8 points about Axis Banks' move to deploy 200 Cash Deposit Machines.

1. Axis Bank, is India's third largest private Bank, with a physical presence of 1300+branches and 7600+ ATM's.
2. To reduce the manual processing of Cash, it has announced deployment of 200 cash deposit machines.
3. The CDMs' have been installed in various branches across 90 cities in the country.
4. The CDMs' provide to its customers a 24 x 7 convenience of cash deposit with instant credit of all successful transactions.
5. The CDMs' will separate the notes denomination-wise, count and displays it for the customer’s confirmation before crediting the account.
6. A receipt slip is issued after each deposit made confirming the transaction.
7. The target is to add another 350 more such machines in the next 6 months.
8. The deployment of CDMs' will mean that the manual cash deposit transactions at the branch will be diverted to the automated environment.

What is a Cash Deposit Machine ?

In simple terms, the Cash Deposit Machine (CDM) is a self-service terminal that lets bank customers to make cash deposits.

Naturally, all successful transactions are immediately credited and customers will be issued an advice slip confirming the transaction.

3 safety tips for transacting at CDMs'

a) Do not publicize that you are making a Cash Deposit.

b) Do deposit only during day-time.

c) Preserve the Receipt, take a xerox or scan and store it.