Readers must have read this
article-offline or online on Andhra Banks MD’s
walkathon
to gauge the pulse of his prospective customers
The Andhra Bank walkathon is not
aimed at fundraising but raising awareness about the various banking products
on offer.
The following are the key
takeaways:-
01)
Walkathon
is a great tool to gather information about the target audience
02)The target audience gets an opportunity to
interact with the decision makers
03)The decision makers get neutral feedback
04)The feedback so obtained can be the
foundations for a focused campaign
05)Majority of the target audience are
familiar with LessCash modes
06)The preferred LessCash mode is POS (Point
of Sales) Terminals
07) Cash
Deposit Machines too are preferred but not over POS (Point of Sales)
Terminals
08)In the near future, Andhra Bank will focus
on rolling out a large number of POS (Point of Sales) Terminals
