Wanted Digital Banking Partner for 100 year old Lalbagh Flower Festival

The LALBAGH FLOWER FESTIVAL is one of Bangalore’s highlight and is eagerly awaited by a large number of followers. Over 200 editions of LALBAGH FLOWER FESTIVAL have been over so far. Every half-year a new unique theme is chosen and show-cased to Bangalorean’s.  The event not only attracts Bangalorean’s, but also visitors from nearby districts.

          The main flower display is in the Glass Garden and is a photographer’s delight. Families jostle each other for the best shot. The best photos are immediately shared via Facebook, Instagram and other photo sharing apps.

          In a year, Lalbagh hosts two flower shows. The first one is in January during the Republic Day week and the second one in August during the Independence Day week.

          The seeds of the LALBAGH FLOWER FESTIVAL were sown in 1912 with the first edition kicked off, when G.H. Krumbeigel took over as superintendent of Lalbagh.

          Every flower show over the last 100 years has a unique theme. The themes have ranged from  Taj Mahal, Eiffel Tower and the Namma Metro, Royal Mysore Palace, Mysore Dasara procession, Fort and Statue of Liberty, Bangalore Palace, Buddha Stupa  all  portrayed in flora.

Another unique feature about  LALBAGH FLOWER FESTIVAL is that it is  the only one flower show in the country that displays potted plants

The Glass House which houses the main theme replica is  modelled along London’s Crystal Palace.

          The preparations for the next edition of LalBagh flower show begin as soon as the current edition gets over.

          The main decision is on the edition’s theme. Once the theme is finalised, the preparations kickoff. As the show is spread over 10 days, the flowers should be fresh throughout this period.

          The theme is made public two weeks before the official inauguration to build up interest in the flower show.

          On an average, 5 lac visitors throng the flower show, with the maximum rush on the weekends.  

 

          07 Reasons for a Digital Banking Partner: -

01)  Differential ticket pricing for normal and week ends

02) Differential ticket pricing for kids and adults

03) 100 + shops selling organic produce, jams, pickles, handicrafts

04) 50+ refreshment stalls spread over the garden selling cut fruits, fruit juice, bhel puri etc

05) Parking fees for 4 wheelers

06) Opportunity to introduce basic banking to school children

07) Focussed branding opportunities for banks.

The way ahead:

          No tenders will be called, the Relationship Managers of interested banks can contact on the following addresses:-

The Directorate of Horticulture - Lalbagh, Bangalore-560004.

 Karnataka State, India. Phone: +91 80 26571925 Fax: +91 80 26578072 

The Deputy Director of Horticulture (Gardens)   - Lalbagh, Bangalore-560004.

Karnataka State, India. Phone:  +91 80 26578184

Challenges:

• ·       No major visible challenges once the Government department is on boarded
• ·       Majority of the vendors will be having bank accounts, so only a minimal number of vendors will be required to be on boarded into the banking channel
• ·       mPOS/POS terminals cost, as the business period is only for 10 days.

Audio compass article on the Lalbagh Flower Show

School children visit to Lalbagh Flower Show

What can be offered:

01)  Online ticket sales platform.

02) Limited edition Debit cards embossed with  Lalbagh images.

03) Limited edition Debit cards embossed with Lalbagh  flower show theme.

04) Double reward points for shopping with debit cards in the Lalbagh garden area.

05) Special preview facilities for tickets brought through online platform.