WhatsApp Status Update - WhatsApp has sent you a UPI Payment Reminder

WhatsApp Status Update - WhatsApp has sent you a UPI Payment Reminder

          WhatsApp through the Status Tab is sending messages to its users in India to try out UPI payments through WhatsApp      

Once you click on WhatsApp Status Tab, a message from WhatsApp will appear. Something similar as below.

          There are around 3 different screens, each screen highlighting the benefits of routing UPI transactions through WhatsApp.

          The short advertisements are a reminder that WhatsApp is in the payment business too.

          Read more here about the various aspects of WhatsApp payment journey in India

Link 01) WhatsApp Payments offering cashback to Android and iOS users @ https://www.livemint.com/technology/whatsapp-payments-offering-cashback-to-android-and-ios-users-see-details-11635834921524.html

 

Link 02) WhatsApp betting big on rural India with its UPI feature @ https://www.cnbctv18.com/business/whatsapp-betting-big-on-rural-india-with-its-upi-feature-11941162.htm

Two recent user-friendly tools to enhance the payment experience

Tool 01 - In September, WhatsApp placed the ₹ symbol in its chat-composer, to make it recognizable and easy for people across segments to use its digital payments feature.  This feature is a powerful reminder for WhatsApp, to make UPI transactions on the go.

 

Tool 02 – Also, WhatsApp has equipped its main camera to scan QR codes. Through this feature, WhatsApp users can make payments to UPI merchants too. This expands the scope of the WhatsApp payment channel.

 

As per a few reports available on the internet, WhatsApp has also started offering cash-backs to a few Android and IOS users. However, there is no official comment on this.

As NPCI publishes the monthly run rate of each UPI TPA (Third Payment App) the strike rate of these short status messages will be known in the coming months.