WhatsApp Status Update - WhatsApp
has sent you a UPI Payment Reminder
WhatsApp
through the Status Tab is sending messages to its users in India to try out UPI
payments through WhatsApp
Once you click on WhatsApp Status
Tab, a message from WhatsApp will appear. Something similar as below.
There
are around 3 different screens, each screen highlighting the benefits of
routing UPI transactions through WhatsApp.
The
short advertisements are a reminder that WhatsApp is in the payment business too.
Read
more here about the various aspects of WhatsApp payment journey in India
Link 01) WhatsApp Payments offering cashback to Android and
iOS users @ https://www.livemint.com/technology/whatsapp-payments-offering-cashback-to-android-and-ios-users-see-details-11635834921524.html
Link 02) WhatsApp betting big on
rural India with its UPI feature @ https://www.cnbctv18.com/business/whatsapp-betting-big-on-rural-india-with-its-upi-feature-11941162.htm
Two recent user-friendly tools to
enhance the payment experience
Tool 01 - In September, WhatsApp
placed the ₹ symbol in its chat-composer, to make it recognizable and easy for
people across segments to use its digital payments feature. This feature is a powerful reminder for
WhatsApp, to make UPI transactions on the go.
Tool 02 – Also, WhatsApp has
equipped its main camera to scan QR codes. Through this feature, WhatsApp users
can make payments to UPI merchants too. This expands the scope of the WhatsApp
payment channel.
As per a few reports available on
the internet, WhatsApp has also started offering cash-backs to a few Android and
IOS users. However, there is no official comment on this.
As NPCI publishes the monthly run
rate of each UPI TPA (Third Payment App) the strike rate of these short status
messages will be known in the coming months.
