The Best of AXIS is at Your Fingertips: Presenting open by
Axis Bank - AXIS MOBILE is Now Open!
In this blog post, we'll explore
the exciting world of open by Axis Bank and the rebranded AXIS MOBILE app,
where all your banking needs are just a touch away. Discover the convenience,
security, and innovation that Axis Bank has brought to your digital banking
experience.
Axis Bank has unveiled 'open by
Axis Bank,' its digital banking initiative, as part of the Open 2023 campaign,
showcasing the top 15 features of their digital offerings.
This move represents the bank's
ongoing transformation into the digital space, emphasizing its commitment to a
personalized and hassle-free digital banking experience.
The introduction of this mobile
application underscores Axis Bank's shift toward enhanced digital services.
The AXIS Bank OPEN App provides a
wide range of Pre-Login and Post-Login Features, making it a versatile digital
banking tool.
One of its standout Pre-login
Features is the Recharge option, which is particularly innovative and
user-friendly. This feature is designed for both IOS and Android devices, and
it allows users to recharge any mobile number directly from their contact list
without the need to log in. Users can simply select a mobile number from their
phone's contact list or manually enter the number they wish to recharge. After
entering the recharge amount and confirming it with their mPIN, the recharge is
swiftly completed, streamlining the process for added convenience.
Moreover, it's important to note
that there are no charges for registering on Axis Mobile, whether you're using
it on your iPhone or Android devices. This commitment to providing a fee-free
registration process demonstrates Axis Bank's dedication to offering a
cost-effective and user-friendly digital banking experience for its customers.
For over 30 years, the principles
of 'open' have guided Axis Bank's customer-centric approach in the physical
world, and this campaign marks their transition into the digital realm. 'open
by Axis Bank' aims to establish itself as the epitome of digital banking,
providing a user-friendly and modern interface for both existing and new
customers.
The 'Open 2023' campaign
showcases the top 15 features of the bank's digital offerings, emphasizing a
personalized, intuitive, and hassle-free digital banking experience.
This move marks the bank's
transition into the digital realm while staying true to the consumer-centric
'open' principles that have been its foundation for three decades.
As of now, 'open by Axis Bank'
has seen significant growth, with around 13 million monthly active users,
including approximately 8.4 million non-Axis Bank customers. With a high rating
of 4.8 on the Google Play Store, Axis Bank maintains a strong position in the
digital banking sector, offering more than 250 banking services on their mobile
app.
Axis Bank remains committed to
its 'open' principles, promising to deliver exceptional and distinct digital
experiences in the ever-evolving world of banking.
Axis Bank, the third largest
private sector bank in India, provides a wide range of financial services to
various customer segments, including Large and Mid-Corporates, MSMEs,
Agriculture, and Retail Businesses.
They have a vast network of 5,000
domestic branches and 15,751 ATMs across India. Additionally, they operate
internationally with offices in Singapore, Dubai (at DIFC), Gift City-IBU, and
representative offices in Dhaka, Dubai, Abu Dhabi, Sharjah.
They also have an overseas
subsidiary in London, UK, focusing on various financial services.
Axis Bank, established in 1994,
boasts a substantial balance sheet with a size of Rs. 13,17,326 crores as of
March 31, 2023.
They have shown consistent growth, with a 5-year Compound
Annual Growth Rate (CAGR) of 14% in Total Assets & Advances and 16% in
Deposits from 2017-18 to 2022-23.
The key difference in the location of the registered and
corporate offices is as follows:
01) Registered Office: The registered office of Axis Bank is
situated in Ahmedabad, Gujarat, at the address 'Trishul', 3rd Floor, Opposite
Samartheshwar Temple, Near Law Garden, Ellisbridge, Ahmedabad, Gujarat - 380
006.
02) Corporate Office: The corporate office of Axis Bank is
located in Mumbai, specifically at Axis House, which has received a 'Platinum'
rating from the US Green Building Council for its environmentally friendly
facilities and carbon emission reduction efforts.
Disclaimer: My only joy is in spreading safe ePayments.
I have no connection with Axis Bank, except as a Citi Card Holder. Please note
that the information provided is based on publicly available knowledge, and I
do not have any official affiliation with Axis Bank.
It's essential to verify and cross-check any financial or
banking information independently before making any decisions or transactions.
